Fitness Tracker Abandonment Rate: 30%; Smartwatch, 29% – MediaPost Communications



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Fitness Tracker Abandonment Rate: 30%; Smartwatch, 29%
MediaPost Communications
Many consumers are likely to be surprised finding a fitness tracker or smartwatch under the tree at Christmas this year. But Santa may get a bit bummed later as almost a third of those happy gift recipients ultimately will relegate that wearable device
Re-Examining the Health Benefits of Fitness TrackersHealthy Eats (blog)
One-third of smartwatch and fitness band users abandoned them: GartnerThe TeCake

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