Gatorade Sets Its Sights on Digital Fitness – Wall Street Journal



Wall Street Journal

Gatorade Sets Its Sights on Digital Fitness
Wall Street Journal
Gatorade is going high tech. The sports-drink pioneer, which taught the world about electrolytes, is making a major play for the FitBit crowd. The PepsiCo Inc. brand is developing a microchip-fitted “smart cap” bottle and sweat patch that communicate

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